Browsing by Author "Sequeira, A.H."

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A conceptual framework for customer - centric strategic approach for competitive advantage with specific reference to supermarket retailers in India
(Associated Management Consultants Pvt. Ltd., 2012) Shenoy, S.S.; Sequeira, A.H.; Devaraj, K.
[No abstract available]
A hybrid method for the selection of facility layout using experimental design and grey relational analysis: A case study
(IOS Press BV, 2019) Vadivel, S.M.; Sequeira, A.H.
In order to improve the performance of manufacturing or service industries, most of companies adopted particular strategies among several alternatives. Facility layout design (FLD) is one among the mostly used strategy which comes under multi-objective problem. FLD increases the production by streamlining the work flow smoothly and reducing the material handling cost. This paper attempts a new hybrid multiple criteria decision-making (MCDM) method using Design of Experiment (DoE) and Grey relational analysis (GRA), known as DoE-GRA method to solve FLD problems. A case study of India speed post sorting facility layouts has been analysed to exemplify this application of DoE-GRA method. The comparison result shows that DoE-GRA method is simple and robust, fast calculation and practical. Shown results are promising for incorporating optimal method for solving layout design problem. © 2019 - IOS Press and the authors. All rights reserved.
A novel approach for operational performance based mail sorting facility layout selection using grey relational analysis: A case on India speed post service industry
(Springer Verlag service@springer.de, 2020) Vadivel, S.M.; Sequeira, A.H.
Facility layout design (FLD) comes under multi-objective problem which has a major impact on service or manufacturing industries performance. Facility layout design purpose is to streamline the work flow smoothly and increasing the production by reducing the material handling time. An attempt has been done on Grey Relational Analysis (GRA) in order to identify the feasible layout for the aids of operational performance. This FLD focuses on finding and eliminating the waste in the process flow and brings the comfortable workplace environment in order to attain the operational performance. The recommended approaches are demonstrated through practical applications in India speed post sorting facility layouts. Practical results are promising for incorporating optimal method for solving layout design problem. Â© Springer Nature Switzerland AG 2020.
A Sustainable Green Supplier Selection Using CRITIC Method
(Springer Science and Business Media Deutschland GmbH, 2023) Vadivel, S.M.; Shetty, D.S.; Sequeira, A.H.; Nagaraj, E.; Sakthivel, V.
A supplier selection is a MCDM problem in nature as it deals with different criteria or attributes to find it out best one. It is a strategic decision approach for the ABC manufacturing company located in Chennai, Tamil Nadu, and Southern India. Currently, they are having five alternative suppliers by supplying raw materials in different sources. Management techniques will helpful in finding out importance of most weightage criteria to analyze the suppliers for their long term relationship and partnership. A CRITIC (Criteria Importance through Inter criteria Correlation) method, a MCDM technique will be helpful to identify this problem. We have considered here 6 attributes such as financial perspective, customer perspective, process perspective, Innovation and learning perspective, environmental perspective and social perspective. The purchasing manager interviewed and surveyed to identify the most importance criteria taken into consideration for selecting their supplier to their ABC firms. The CRITIC method used here to find out best weightage by considering quantitative as well as qualitative data for their firms. Â© 2023, The Author(s), under exclusive license to Springer Nature Switzerland AG.
An ANN Approach for Measuring Operational Performance Efficiency in India Post Service Industry
(Springer Science and Business Media Deutschland GmbH, 2025) Vadivel, S.M.; Khosla, S.; Devanathan, C.; Sequeira, A.H.; Abhinav, A.
In this study, the authors proposed Artificial Neural Network (ANN) as a decision making tool for India post service operational excellence, Karnataka, southern part of India. Though the concept of lean system bundles has been excellent results in the service sector, implementing in the postal service has been taken up as a new challenge. The performance has been validated based on Lean Service Practices (LSPs), Lean Workplace Environmental Practices (LWEPs), and Lean Social Practices (LSoPs) on Operational Performance (OP). Results can be deriving specific conclusions. As per our expectation, it is observed that ANN gives promising of ranking the decision making units. Here, we have used radial based function model. The expense of implementing lean was around INR 2 lakhs. Â© The Author(s), under exclusive license to Springer Nature Switzerland AG 2025.
An empirical investigation on mobile banking service adoption in rural Karnataka
(SAGE Publications Inc., 2016) Krishna Kishore, S.V.; Sequeira, A.H.
Government of India (GOI) initialized financial inclusion campaign to quell exclusion. The campaign did not gain expected progress. Government employed technologies to speed up the process. Among banking technologies, mobile banking appeared as a possible solution for financial exclusion with wide mobile phone coverage. Inputs on rural people’s intention toward technologies for effective financial inclusion were essential. Technology adoption factors, performance expectancy, effort expectancy, social influence, attitude, perceived risk, and behavioral intention (BI), were short listed after literature review. Factors were subjected to reliability, exploratory factor analysis (EFA), multiple regression, and interaction analysis. Rural provinces in Karnataka state were surveyed. We used mixed sampling technique to reach 959 samples. Multiple regression–interaction analysis revealed age and gender moderated attitude’s path toward BI. © The Author(s) 2016.
An Ergonomics Assessment in India Post Manual Sorting Centre Using EDAS â€“ A MCDM Approach
(Springer Science and Business Media Deutschland GmbH, 2023) Vadivel, S.M.; Sequeira, A.H.; Umoh, U.; Chandana, V.
Since workplace circumstances have improved over the past ten years, machining workloads have dramatically decreased in several industries. Due to the operatorsâ€™ increased responsibilities, there are also increased cognitive demands on the individual. Any diversion or loss of focus results in subpar work or harm to people. The goal of the current study is to evaluate ergonomic concerns regarding the physical and cognitive demands placed on postal employee operators, such as scanners, sorters, managers, and stampers, who operate in post office environments. The study uses a survey and a pain scale to evaluate physical discomfort on a subjective basis. Utilizing questionnaires, cognitive demand as reported by the employee was assessed in a multitasking work environment that calls on a variety of skills. In the body, the lower leg, shoulder, neck, and back were named as key areas that cause discomfort. More people become aware of the higher cognitive demand they are experiencing as a result of the different skill needs. Â© 2023, The Author(s), under exclusive license to Springer Nature Switzerland AG.
Apartment Waste Disposal Sustainable Facility Location Using ENTROPY Method
(Springer Science and Business Media Deutschland GmbH, 2023) Vadivel, S.M.; Palanivelu, S.; Sequeira, A.H.; Chandana, V.
Global organizations are concerned about sustainability. The Triple Bottom Line (TBL) strategy, which focuses on the environment, society, and economy, has been extensively discussed in the literature to address sustainability. Apartment garbage is inherently dangerous and contagious for the environment and society, making its appropriate disposal a crucial duty for waste management companies. Therefore, in the current study, the criteria connected to the sustainabilityâ€™s TBL, including other criteria, have been discovered via literature analysis and field survey for the placement of urban apartment waste disposal facility in order to make it sustainable and economical. Additionally, ENTROPY was employed to conduct this study. As a result, the current work contributes theoretically, in terms of criteria, as well as methodologically, to the choice of a location for a waste disposal plant that is sustainable. Â© 2023, The Author(s), under exclusive license to Springer Nature Switzerland AG.
Application of Multi-criteria Decision-Making Method for the Evaluation of Tamilnadu Private Bus Companies
(Springer, 2020) Vadivel, V.; Sequeira, A.H.; Jauhar, S.K.; Baskaran, R.; Robert Rajkumar, S.
The rapid growth of Tamilnadu sub-urban population has put enormous efforts on all modes of transportation systems, particularly the bus transportation. The increasing population far exceeds the limited supply of transport infrastructure and services. Mostly, traveling on a public bus and train services are overcrowded, undependable, slow, inconvenient, uncoordinated, and dangerous. Tamilnadu sub-urban desperately needs to improve and expand private transportation services to improve passengersâ€™ satisfaction. In this paper, we have presented a multi-criteria decision-making approach for selecting the best private bus operators in Tamilnadu, the southern part of India. The evaluation has been made based on six criteria, twenty-eight sub-criteria, and eight private bus operators as alternatives. Â© 2020, Springer Nature Singapore Pte Ltd.
Application of VIKOR Method for Green Postal Sustainable Service Design
(Springer Science and Business Media Deutschland GmbH, 2023) Vadivel, S.M.; Pranamya, B.; Arivazhagan, P.; Sequeira, A.H.; Chandana, V.
To survive in the market, it is imperative that the public postal service facilities adopt sustainable principles. This paper objective is to analyze the sustainability validation through VIÅ¡ekriterijumsko KOmpromisno Rangiranje (VIKOR) method to assess the three India post service operations such as NSH Mangalore, NSH Mysuru and RMS Chennai. Finding consumer variables (questions) that influence the Service Quality (SQ) design/dimensions of postal service in three areas, such as design (4 attributes such as service innovation, comfortable working layout, green construction, product innovation), sustainability (5 attributes â€“ energy efficiency, indoor environmental quality, workplace environment, green purchasing, effective utilization of water resource), and authority, aims to encourage sustainability aspects (4 attributes-technology adoption, standardization, strict reinforcement, periodic quality assurance check). This survey will be useful in determining how India Post can continue to be strategically viable for the foreseeable future. It offers its customers nationwide logistical services through a wide-ranging network. This study enhances the Southern region of India's postal service quality design. Â© 2023, The Author(s), under exclusive license to Springer Nature Switzerland AG.
Application of WASPAS Method for the Evaluation of Tamil Nadu Private Travels
(Springer Science and Business Media Deutschland GmbH, 2023) Vadivel, S.M.; Sequeira, A.H.; Shetty, D.S.; Chandana, V.
The most important and discussion topic is providing a sustainable service to customer in satisfaction on transportation facilities. Tamil NÄ du government has taken much initiatives to introduce more buses, trains in order to satisfy the customers while travelling. Tamil NÄ du (TN) has a huge population and people are expecting more facilities from TN government. Hence, in addition, Private bus travels came into that place to provide customers has better service. This paper aims to assess the performance of eight private bus travels passengers transport company in Tamil Nadu, Chennai. The performance data have been collected from both managers and frequent travelling passengers. The quantitative data collected from travels managers whereas qualitative data collected from passengers. These quantitative and qualitative have been analyzed with WASPAS a MCDM techniques. A novel MCDM technique known as WASPAS (Weighted Aggregated Sum Product Assessment) proposed in this study. The overall systematic algorithm for determining the best private bus travels company has been illustrated in step-by-step basis for further enhancement. Â© 2023, The Author(s), under exclusive license to Springer Nature Switzerland AG.
Applying simulation in lean service to enhance the operational system in Indian postal service industry
(Springer, 2022) Vadivel, S.M.; Jauhar, S.K.; Sequeira, A.H.
This paper aims to present an innovative approach to design a Lean Service System in the India Post service industry using the Simulation method to reduce the system’s complexity. Using logic and systematic building blocks, simulation models have been developed from lean service elements using the arena software and verified in Siemens Tecnomatix plant simulation suite. Simulation is used to replicate the real model, guide the future production system, and determine the optimal parameter values. Simulation studies have been divided into two perspectives, “before LS” and “after LS” through Value Stream Mapping (VSM). It has been found that there is a 9.62 percent enhancement in delivering articles per person. A real case of postal service internal operational performance has been taken for the study. This study is the first to combine Value Stream Mapping - Simulation (VSM-Sim) to simulate and optimize the mailing service operations’ operational performance parameters. © 2021, The Author(s), under exclusive licence to Springer Science+Business Media, LLC part of Springer Nature.
Assessing for Online Teaching Effectiveness Using VIKOR Method During Covid Pandemic Times
(Springer Science and Business Media Deutschland GmbH, 2024) Vadivel, S.M.; Sivakumar, K.; Praveena, L.; Sequeira, A.H.; Abhinav, A.
The aim of this article is to evaluate the three university students, X, Y, and Z, by analysing their online effective teaching using the VIÅ¡ekriterijumsko KOmpromisno Rangiranje (VIKOR) approach. Identifying appropriate characteristics (surveys) that affect the online teaching assessment, such as instructional strategies, learning environments, teacher-student engagement, video quality, assessment of instruction, learning impact, and level of home-college collaboration. This poll will be helpful in assessing these collegesâ€™ comprehension of online courses taught during pandemics. Â© The Author(s), under exclusive license to Springer Nature Switzerland AG 2024.
Assessment of Relationship Between Organizational Culture, Identification and Commitment in the Context of Mergers
(National Institute of Technology Karnataka, Surathkal, 2013) Uchil, Rashmi; Sequeira, A.H.
Culture is the glue that binds people across geographical boundaries. Culture provides the unique identification to a group and provides its members a sense making ability to view the world and perceive it in a way distinct from other groups. This dimension of culture permeates into the professional realm and creates an organizational culture that is specific to each organization. All employees of an organization internalize the core values and propagate the organizational culture in their ordinary activities. Organizational culture assumes importance when an organization envisages a change. One such change initiative is through the inorganic route of a merger. A merger involves two almost similar and equal organizations coming together and forming a new entity in order to realize stated gains. But studies have shown contrary results. Most mergers fail to deliver as promised. Studies have also revealed that organizations do not consider the impact of organizational culture and its associated variables as part of their due diligence efforts before the merger. This provided the impetus for the current study. The researcher has made an attempt to assess the relationship between organizational culture, identification and commitment on mergers with specific reference to the Indian manufacturing and service sectors. The researcher framed research questions, research objectives and research hypotheses to serve as a guide for instituting the study. A review of related literature provided the foundation to base the study and helped in the development of a literature map and the conceptual framework. The research design envisaged for the study was a mixed method combining both the qualitative and the quantitative approaches to collect in depth data. The initial research was exploratory with the aid of the grounded theory methodology to crystallize the variables for the study. The identified variables were then tested on the sample identified through the administration of a questionnaire and an interview schedule. A mixed sampling method was adopted for the study in line with the mixed research approach. The sampling method was a combination of the probability and non-probability methods and it was used in an iterative method again in line with the grounded theory methodology. The sampling frame was ascertained from the databases of the CMIE and the Bangalore Stock Exchange. A total number of thirty nine organizations that had taken the merger route formed the basis fordrawing the sample. Each of these organizations was represented by six respondents from the three managerial levels, thus making up a total of two hundred and twenty eight respondents. The data collected was subject to statistical analysis such as the Chi-square test, McNemar Test, Mann Whitney z test, Regression Analysis, Correlation Analysis and Factor Analysis. The results of these analysis and the hypotheses testing opened a new dimension in the study of mergers in the context of Indian manufacturing and service sectors. The results revealed that organizational culture, identification and commitment have a significant relationship with one another and that they do not exist in isolation. The Indian manufacturing sector was more inclined towards accepting and internalizing the changes in organizational culture than the service sector. Both the sectors revealed that organizational identification changed with the merger and did not contribute significantly towards the generation of organizational commitment. The study also looked into the impact of leadership, attrition and gender equality on identification and commitment. The researcher has been able to draw a few important conclusions that may contribute to the existing body of knowledge in the field of organizational identification and commitment. The study has been successful in reiterating the importance of people in organizations and recommends that organizations consider their employees not just as resources and assets but as partners in their business venture.
Brand equity and business performance : Towards a conceptual framework
(Associated Management Consultants Pvt. Ltd. editor@indianjournalofmarketing.com, 2013) Mohan, B.C.; Sequeira, A.H.
A Brand is considered to be one of the most important intangible assets of any business. Companies spend a considerable amount of their revenue and time on brand building activities. In this scenario, there arose a need for the justification of brand building activities. Brand equity and business performance are the two concurrent topics of interest to both managers and academicians. This study examines the relationship between brand equity and business performance in the Fast Moving Consumer Goods (FMCG) industry. By understanding the dimensions of brand equity, the study focuses on the important contributors to brand equity. This article focuses on the studies establishing the relationship between brand equity and business performance, in which brand equity dimensions, i.e. - brand awareness, brand loyalty, perceived quality and brand associations - are related to business performance. Building on existing conceptual and empirical data, a conceptual framework of such a relationship was developed. The proposed framework can serve as a reference framework to leverage the business performance in the brand management process.
Brand Equity for Leveraging Business Performance of Fast Moving Consumer Goods Companies
(National Institute of Technology Karnataka, Surathkal, 2013) Mohan, Bijuna C; Sequeira, A.H.
Globalization and liberalization of markets, has increased the intensity of competition faced by different organizations and hence the pressure to perform better is high. In order to fight competition companies spend huge amount on brand building activities. There is a need to study the implication of these on the performance of the business. Fast Moving Consumer Goods Industry (FMCG) is one of the fastest growing industries in India. This research focuses to identify the interrelations between the customer-based brand equity and business performance for the FMCG industry in India. Brand equity was approached from the perspective of the consumer. The literature review provides little research evidence where brand equity can be leveraged for business performance in the FMCG industry. There is immense need to focus on the concept of brand equity which can be leveraged for business performance The study merges both descriptive and exploratory approaches in order to provide a comprehensive analysis of the research problem. The study used structured and clearly stated hypotheses and involved testing the objective theories by examining the relationship among the variables. These variables were measured using questionnaires. Data on both financial performance and operational performance was collected from published external secondary sources and computerized database. Samples were chosen from the five States of Madhya Pradesh, West Bengal, Gujarat, Karnataka and Punjab based on probability and non-probability sampling. Descriptive and inferential statistics was applied to analyze the data. The four components of brand equity, appears to play a more dominant role in determining a brand’s equity for FMCG products. Brand association emerged as thelargest contributor to brand equity. The results convey that measures of consumerbased brand equity are accurate reflections of business performance in the marketplace, particularly with the operational performance. Brand loyalty had the highest influence on operational performance. The findings of this study will not only enrich the field of research pertaining to the use of brand equity for leveraging business performance, but also helps brand managers of FMCG companies to manage their brands effectively and efficiently.
Campus adaptations by age cohort
(Serials Publications serialspublications@vsnl.net, 2016) Vijayalakshmi, N.S.; Sequeira, A.H.
Objective: The study aims to empirically test the relationship between types of campus adaptations across different age levels of engineering undergraduate B.Tech students pursuing a four year study at Indian Institute of Technology (IIT's) and National Institute of Technology (NIT's) in India. Method: The Multivariate Analysis of Variance (Manova) test was run with SPSS vs. 21 to compare the student's age groups between 18 - 24 on different dimensions of campus adaptations of IIT's and NIT's. The sample of 1385 students was selected using multistage random sampling method. Results: In academic adaptations the age groups of 18, 19, 23 and 24 had a positive outcome and age groups of 20, 21 and 22 had a negative outcome. In social adaptation age groups of 18, 21, 22,23 and 24 had positive outcome and age groups of 19 and 20 had negative outcome. In physical -psychological adaptation age groups of 18, 19, 21 and 23 had positive outcome and age groups of 20, 22 and 24 had negative outcome. Finally in institutional adaptation 19, 22, 23 and 24 had positive outcome and age groups of 18, 20, and 21 have negative outcome. Conclusions : There are significant differences among student age groups of 18 - 24 on different forms of campus adaptations. In short, campus adaptations do vary across age groups influencing students experiences at university. © Serials Publications.
Chennai Apartmentâ€™s (BHK) Facility Layout Design and Evaluation Using Genetic Algorithm
(Springer Science and Business Media Deutschland GmbH, 2025) Vadivel, S.M.; Sankaran, M.; Devanathan, C.; Sequeira, A.H.; Abhinav, A.
The Apartment 2 or 3 Bedroom, Hall and Kitchen (BHK) layouts are a carefully thought-out method to incorporate home furnishings, family accommodations and extra amenities for maximizing a family memberâ€™s pleasure. Based on volume measures and inter-department distances, the flat layout problem (FLP) is an optimization problem that aims to ascertain the form and placement of different departments within a layout. One of the main techniques now employed for the optimization of these flat layouts is the CRAFT algorithm. The objective is to use this method to analyze and evaluate the many modular flat layouts that have been offered. Lowering the layoutâ€™s overall cost is the aim. The distance between the departments and the flow of humans will determine this. Additionally, an effort has been made to use GA to optimize the layout. Â© The Author(s), under exclusive license to Springer Nature Switzerland AG 2025.
CNC Machine Shop Floor Facility Layout Design Using Genetic Algorithm
(Springer, 2020) Vadivel, V.; Sequeira, A.H.; Jauhar, S.K.; Amirthagadeswaran, K.S.; Aravind Krishna, T.
The facility layout is a well-planned process to assimilate equipment, human resources, and materials for processing a product most effectively. The facility layout problem (FLP) is an optimization problem that involves determining the shape and location of various departments within a facility, based on the inter-department distance and volume measures. CRAFT algorithm is one of the primary methods currently used for the optimization of facility layouts. The aim of this is analyzing and assessing various proposed layouts through this algorithm. The objective is to minimize the total layout cost. It depends on the material flow and distance between the departments. An attempt has also been made to optimize the layout through GA. Â© 2020, Springer Nature Singapore Pte Ltd.
Enhancement of mail operational performance of India post facility layout using AHP
(Springer, 2020) Vadivel, V.; Sequeira, A.H.; Shetty, D.S.; Jauhar, S.K.
The paper intends to evaluate the facility layout design (FLD) models using the analytical hierarchy process (AHP) method. FLD focuses on streamlining the workflow and increasing productivity. This study examines how the model can help to find out the optimum layout to improve the production metrics through improving operations and the working environment attributes. In this study, seven layout designs have been discussed under critical parameters of optimal layouts such as cost (operation and flexibility) and working environment (safety, facilities, and control). This case study FLD conducted in national sorting hub, Mangalore, and Karnataka State in the southern part of India. Empirical results show that the AHP method is one of the promising ways to solve the FLD problem. © 2019, The Society for Reliability Engineering, Quality and Operations Management (SREQOM), India and The Division of Operation and Maintenance, Lulea University of Technology, Sweden.