Conference Papers
Permanent URI for this collectionhttps://idr.nitk.ac.in/handle/123456789/28506
Browse
2 results
Search Results
Item Delivery lead time competition between e-tailers: A game-theoretic study(Institute of Electrical and Electronics Engineers Inc., 2021) Raju, S.; Rofin, T.M.; Kumar, S.In the study, we analyse the impact of delivery time on the pricing, sales volume and profitability of a dual-channel supply chain consisting of manufacturer, retailer and e-tailer. We used the Stackelberg game to model the game between upstream and downstream channel partners and the horizontal Nash game to model the interaction between the e-tailers. Later we solved some numerical examples to develop the corollaries. It was found that the optimal price, sales volume and optimal profit significantly decreased when the delivery time was high and using game theory, we quantify the decrease. It was also observed that by regulating the customer preference towards the channel, this decrease can be controlled. © 2021 IEEE.Item 'Watch and Buy' and its impact on online retailers and manufacturer: A Stackelberg and Nash game analysis(Institute of Electrical and Electronics Engineers Inc., 2023) Raju, S.; Rofin, T.M.; Kumar, S.P.; Islam, S.M.N.'Watch and Buy' or live stream (LS) selling is a novel selling method where an influencer will showcase the product through an LS channel or social media; the consumer can interact with the influencer and buy the product online. Our study, for the first time, analyses the pricing decisions of an LS channel when they competes with the traditional online retailer (OR). We also analysed the impact of LS on OR and the product manufacturer (PM). Later, we examined the effect of conversion rate and revenue sharing contract on the supply chain partners' profit. This study's findings can act as a starting point for the analytical studies in LS selling and can aid the management practitioners of LS, OR and PM to optimise their profit. © 2023 IEEE.