Conference Papers
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Item Alignment based similarity distance measure for better web sessions clustering(Elsevier B.V., 2011) Poornalatha, G.; Raghavendra, P.S.The evolution of the internet along with the popularity of the web has attracted a great attention among the researchers to web usage mining. Given that, there is an exponential growth in terms of amount of data available in the web that may not give the required information immediately; web usage mining extracts the useful information from the huge amount of data available in the web logs that contain information regarding web pages accessed. Due to this huge amount of data, it is better to handle small group of data at a time, instead of dealing with entire data together. In order to cluster the data, similarity measure is essential to obtain the distance between any two user sessions. The objective of this paper is to propose a technique, to measure the similarity between any two user sessions based on sequence alignment technique that uses the dynamic programming method. © 2011 Published by Elsevier Ltd.Item Web user session clustering using modified K-means algorithm(2011) Poornalatha, G.; Raghavendra, P.S.The proliferation of internet along with the attractiveness of the web in recent years has made web mining as the research area of great magnitude. Web mining essentially has many advantages which makes this technology attractive to researchers. The analysis of web user's navigational pattern within a web site can provide useful information for applications like, server performance enhancements, restructuring a web site, direct marketing in e-commerce etc. The navigation paths may be explored based on some similarity criteria, in order to get the useful inference about the usage of web. The objective of this paper is to propose an effective clustering technique to group users' sessions by modifying K-means algorithm and suggest a method to compute the distance between sessions based on similarity of their web access path, which takes care of the issue of the user sessions that are of variable length. © 2011 Springer-Verlag.