Conference Papers

Permanent URI for this collectionhttps://idr.nitk.ac.in/handle/123456789/28506

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Author: search.filters.author.Kashyap, R.

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    A dynamic approach to frequent flyer program
    (Springer Verlag service@springer.de, 2014) Veeraraghavan, R.; Kashyap, R.; Chopde, A.; Bhattacharya, S.
    The frequent flyer algorithms adopted are static in nature, that is the points awarded to a frequent flyer is proportional only to the miles traveled. In static approach, there is neither an incentive for the frequent flyer to travel more (increase profitability) nor does it ensure customer satisfaction. In this paper, we propose a dynamic approach that considers time varying factors such as competition from rival airliners, number of travels made so far, load factor etc and prove that it can not only improve profitability but at the same time ensure customer satisfaction. © 2014 Springer International Publishing Switzerland.
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    Algorithmic approach for strategic cell tower placement
    (IEEE Computer Society help@computer.org, 2015) Kashyap, R.; Bhuvan, B.M.; Chamarti, S.; Bhat, T.; Jothish, M.; Annappa, B.
    The increasing number of cell phone users and the usage of cell phones in remote areas have demanded the network service providers to increase their coverage and extend it to all places. Cost of placing a cell tower depends on the height and location, and as it can be very expensive, they have to be placed strategically to minimize the cost. The research aims to find a simple implementable algorithm which effectively determines the strategic positions of the cell towers. Given a satellite image and population density, and obtaining topographical information from GIS (Geographic Information Systems), potential tower locations can be determined. Applying the proposed three stage algorithm, out of many potential tower locations only the indispensible and optimal locations can be chosen. In addition, this algorithm helps to find out the optimal height of the tower at a chosen potential tower location. Hence, the proposal will provide cost-effective way for tower placement specifying their optimal position and height to cover any area and population. © 2014 IEEE.
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    Measuring subnational digital gender inequality in India through gender gaps in Facebook use
    (Association for Computing Machinery, Inc acmhelp@acm.org, 2018) Mejova, Y.; Gandhi, H.R.; Rafaliya, T.J.; Sitapara, M.R.; Kashyap, R.; Weber, I.
    Improving digital literacy and reducing gender inequalities in internet access and use have been recognized as important development targets within the United Nations’ Sustainable Development Goals (SDGs). Tracking progress on digital gender inequalities however is challenging due to limited gender-disaggregated data, especially in less developed country contexts and at the subnational level. We show how data obtained from social media advertising APIs can be used to generate a real-time measure of digital gender inequality. Using data from the Facebook (FB) Marketing API, we document gender gaps in FB use across Indian states and examine to what extent state-level development indicators help predict these gender gaps. Higher GDP per capita, literacy and internet penetration are associated with lower gender gaps in FB presence. These state-level development predictors however are only able to explain a small proportion (7.3%) of the overall variation in gender gaps on FB. Employment-related occupational or industry characteristics from within FB emerge as important variables associated with more gender-balanced FB use. © 2018 Copyright held by the owner/author(s).