A conceptual framework for customer - centric strategic approach for competitive advantage with specific reference to supermarket retailers in India

Shenoy, S.S.Sequeira, A.H.Devaraj, K.2026-02-052012Indian Journal of Marketing, 2012, 42, 3, pp. 46-509738703https://idr.nitk.ac.in/handle/123456789/27041[No abstract available]A conceptual framework for customer - centric strategic approach for competitive advantage with specific reference to supermarket retailers in India