Gupta, Y.Saini, J.S.Sridhar, N.Iyengar, S.R.S.2026-02-0620162016 8th International Conference on Communication Systems and Networks, COMSNETS 2016, 2016, Vol., , p. -https://doi.org/10.1109/COMSNETS.2016.7439982https://idr.nitk.ac.in/handle/123456789/32138Social Networking Sites (SNSs) are powerful marketing and communication tools. There are hundreds of SNSs that have entered and exited the market over time. The coexistence of multiple SNSs is a rarely observed phenomenon. Most coexisting SNSs either serve different purposes for its users or have cultural differences among them. The introduction of a new SNS with a better set of features can lead to the demise of an existing SNS, as observed in the transition from Orkut to Facebook. The paper proposes a model for analyzing the transition of users from one SNS to another, when a new SNS is introduced in the system. The game theoretic model proposed considers two major factors in determining the success of a new SNS. The first being time that an old SNS gets to stabilise. We study whether the time that a SNS like Facebook received to monopolize its reach had a distinguishable effect. The second factor is the set of features showcased by the new SNS. The results of the model are also experimentally verified with data collected by means of a survey. © 2016 IEEE.Cascading PatternDiffusive ShiftGame Theoretic ModelSocial Networking Sites