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Browsing by Author Mohan, B.C.
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Showing results 3 to 6 of 6
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Issue Date
Title
Author(s)
Supervisor(s)
2019
Consumer acceptance of branded fortified foods and beverages in India: Towards a conceptual framework
Shamal, S.
;
Mohan, B.C.
-
2017
Consumer behaviour in fortified food choice decisions in India
Shamal, S.
;
Mohan, B.C.
-
2016
The impact of customer-based brand equity on the operational performance of FMCG companies in India
Mohan, B.C.
;
Sequeira, A.H.
-
2020
Study on influential role of celebrity credibility on consumer risk perceptions
Deshbhag, R.R.
;
Mohan, B.C.
-