Browsing by Author Chakraborty, U.
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|2019||Are Online Opinion Leaders and Seekers Distinct? A Study on Consumer Electronics Industry in India||Chakraborty, U.; Bhat, S.||-|
|2018||Credibility of online reviews and its impact on brand image||Chakraborty, U.; Bhat, S.||-|
|2018||The Effects of Credible Online Reviews on Brand Equity Dimensions and Its Consequence on Consumer Behavior||Chakraborty, U.; Bhat, S.||-|