Delivering LBA with LBS using service-oriented architecture

Simple item page
dc.contributor.authorD'Souza, M.
dc.contributor.authorAnanthanarayana, V.S.
dc.date.accessioned2026-02-06T06:40:29Z
dc.date.issued2012
dc.description.abstractLocation-Based Advertising (LBA) is the most happening and latest thing in the marketing process. LBA provides advertisements (ads) based on the mobile user's current geographic position. LBA becomes more effective when advertisements are made available to mobile users according to their choice and taste. This paper covers a simple pull based LBA system which is integrated with a Service-Oriented Architecture (SOA) based Location-Based Services (LBS) system. This system is implemented using open standards based Web services technology which supports dynamic discovery and interoperability. This is a special kind of system which allows service providers to publish both services and their advertisements together at one place. The proposed system is demonstrated using a restaurant finder mobile application. © 2012 IEEE.
dc.identifier.citationProceedings - 2012 International Symposium on Cloud and Services Computing, ISCOS 2012, 2012, Vol., , p. 70-75
dc.identifier.urihttps://doi.org/10.1109/ISCOS.2012.15
dc.identifier.urihttps://idr.nitk.ac.in/handle/123456789/32958
dc.publisherIEEE Computer Society help@computer.org
dc.subjectLocation-Based Advertising
dc.subjectLocation-Based Services
dc.subjectService-Oriented Architecture
dc.subjectWeb services
dc.titleDelivering LBA with LBS using service-oriented architecture

Files

Collections

Conference Papers