A conceptual framework for customer - centric strategic approach for competitive advantage with specific reference to supermarket retailers in India
| dc.contributor.author | Shenoy, S.S. | |
| dc.contributor.author | Sequeira, A.H. | |
| dc.contributor.author | Devaraj, K. | |
| dc.date.accessioned | 2026-02-05T09:35:21Z | |
| dc.date.issued | 2012 | |
| dc.description.abstract | [No abstract available] | |
| dc.identifier.citation | Indian Journal of Marketing, 2012, 42, 3, pp. 46-50 | |
| dc.identifier.issn | 9738703 | |
| dc.identifier.uri | https://idr.nitk.ac.in/handle/123456789/27041 | |
| dc.publisher | Associated Management Consultants Pvt. Ltd. | |
| dc.title | A conceptual framework for customer - centric strategic approach for competitive advantage with specific reference to supermarket retailers in India |