Machine learning approach to manage adaptive push notifications for improving user experience

Abstract

In this modern connected world mobile phone users receive a lot of notifications. Many of the notifications are useful but several cause unwanted distractions and stress. Managing notifications is a challenging task with the large influx of notifications users receive on a daily basis. This paper proposes a machine learning approach for notification management based upon the context of the user and his/her interactions with the mobile device. Since the proposed idea is to generate personalised notifications there is no ground truth data hence performance metrics such as accuracy cannot be used. The proposed solution measures the diversity score, the click through rate score and the enticement score. © 2020 ACM.