Faculty Publications

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Publications by NITK Faculty

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    An integrated behavioral approach to analyze the adoption of electric vehicles in the context of a developing country
    (Elsevier Ltd, 2023) Krishnan, V.V.; Sreekumar, M.
    Electric Vehicles (EVs) are considered the best alternative vehicular technology having the potential to cater climatic change and energy security issues of the nations. Despite various promotional policy measures, the penetration of EVs is also observed very low, especially in the developing economies in the Indian subcontinent. This demands a comprehensive analysis of individuals’ EV adoption characteristics and the review of recent literature indicated that most of the research on EV adoption solely focuses on either the psychological aspects leading to its purchase, ignoring the available alternatives or on the conventional choice modelling techniques which do not explicitly consider the psychological motivation to choose the innovative technology. Therefore, this study integrates both behaviour modelling and conventional choice modelling in order to unfold the important determinants of EV adoption in developing economies. This study was conducted in India and the results of Hybrid Choice Modelling (HCM) highlighted that latent attitudes such as marketing perceptions, EV performance, policy perceptions, and EV usage constraints are significant factors influencing the EV adoption intention of individuals. In addition, the study also revealed that on-road price, EV adoption intention, willingness to pay extra for EVs, monthly household income, and age are also important predictors for choice between EVs and conventional vehicles. The study also pinpoints that pricing the electric SUV cars below INR 17 lakhs would make people consider choosing it over the conventional one. © 2023 Elsevier Ltd
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    Influence of government financial incentives on electric car adoption: empirical evidence from India
    (Emerald Publishing, 2024) Ansab, K.V.; Kumar, S.P.
    Purpose: Electric cars have very little market share in developing countries despite their environmental benefits. Thus, governments have started promoting electric cars by providing financial incentives to consumers. The current article aims to examine the direct and indirect effects of government financial incentives on consumer electric car adoption in India. Design/methodology/approach: The study followed a quantitative research method that employed a self-administered survey questionnaire. Structural Equation Modelling and Multi-Group Analysis were followed for data analysis. Findings: The study revealed that financial incentives have an indirect effect on electric car adoption intention rather than a direct effect. In addition, financial incentives were found to have a direct effect on attitude and Perceived Behavioural Control (PBC). Attitude and PBC positively influenced consumer adoption intention. Practical implications: The insights and implications from the present study would help policymakers and marketers to formulate better incentive policies and market strategies to increase consumer acceptance of electric cars in developing countries. Originality/value: The study contributes to the literature by analysing the underlying mechanism that links government financial incentives to electric car adoption intention. This study also explored the direct effect of financial incentives on attitude and PBC, which are less investigated in electric vehicle literature. In addition, the present article also assessed the moderating role of age in electric car adoption, which has mixed evidence in the literature, and such studies are scarce in the Indian context. © 2022, Emerald Publishing Limited.