Faculty Publications

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Publications by NITK Faculty

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    An empirical investigation on mobile banking service adoption in rural Karnataka
    (SAGE Publications Inc., 2016) Krishna Kishore, S.V.; Sequeira, A.H.
    Government of India (GOI) initialized financial inclusion campaign to quell exclusion. The campaign did not gain expected progress. Government employed technologies to speed up the process. Among banking technologies, mobile banking appeared as a possible solution for financial exclusion with wide mobile phone coverage. Inputs on rural people’s intention toward technologies for effective financial inclusion were essential. Technology adoption factors, performance expectancy, effort expectancy, social influence, attitude, perceived risk, and behavioral intention (BI), were short listed after literature review. Factors were subjected to reliability, exploratory factor analysis (EFA), multiple regression, and interaction analysis. Rural provinces in Karnataka state were surveyed. We used mixed sampling technique to reach 959 samples. Multiple regression–interaction analysis revealed age and gender moderated attitude’s path toward BI. © The Author(s) 2016.
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    Open innovation practices among Indian software product firms: A pilot study
    (Inderscience Publishers, 2017) Hungund, S.; Kiran, K.B.
    The focus of this paper is providing insights about open innovation practices adopted across the Indian software product small and medium enterprises (SMEs). This paper explores the awareness and adoption levels of the open innovation practices and the influence of these practices on the performance of the firm. The software product firms located in Bangalore are selected for the study. The framework developed is empirically tested on a sample of 30 software product companies located in Bangalore region. The results suggest that practices of open innovation are adopted and these practices help the firm to improve its performance. © © 2017 Inderscience Enterprises Ltd.
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    Determinants of individuals’ intention to use mobile health: insights from India
    (Emerald Group Holdings Ltd., 2019) Pai, R.R.; Alathur, S.
    Purpose: This study aims to examine the determinants of mobile health technology and applications use intention. The factors are delineated from prior literature and theories of individual traits and adoption characteristics, technology acceptance and health belief. Design/methodology/approach: Data from 409 respondents were collected from Indian participants through a questionnaire survey. The construct “use intention” was measured using individual traits to mobile services, subjective norm, health consciousness, awareness and perceived usefulness, and the model was tested. Findings: The study found that mobile health technology and the applications awareness and personal innovativeness influence intention to use. Originality/value: Previous studies have often looked at technology adoption and acceptance models separately and are less adequately discussed in the Indian context. The components that determine mobile health technology and the applications’ acceptance by literature and theories of individual traits and adoption characteristics, technology acceptance and health beliefs were also inadequately discussed. The significant contribution of this research also includes policy recommendations for improving mobile health acceptance in India. © 2019, Emerald Publishing Limited.
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    Role of institutional factors in climate‐smart technology adoption in agriculture: Evidence from an Eastern Indian state
    (Elsevier B.V., 2022) Tanti, P.C.; Jena, P.R.; Aryal, J.P.; Rahut, D.B.
    Climate change threatens rural livelihoods by adversely affecting agricultural production through reduced crop yields, harvest loss, and increased cost of production. Climate-smart agriculture (CSA) practices have emerged as a possible solution to ensure food security by adapting to climate risks on the one hand, and mitigating GHG emissions from agriculture, on the other hand. However, resource-poor farmers often face both financial and knowledge constraints to adopt CSA practices, and thus, institutional support plays a crucial role in overcoming those barriers. Therefore, this study uses primary data collected from 248 farm households in the Eastern Indian state of Odisha to examine the role of institutional factors in CSA adoption. Almost 95% of the sample farmers experienced the effects of climate change, and many have adopted CSA practices such as rescheduling planting (78%), crop rotation (56%), crop diversification (35%), micro-irrigation (17%), and drought-resistant seeds (16%). Probit models are estimated to explore the key determinants of the adoption of these five major practices. Results show that factors such as government extension service, farmer field school participation, subsidies, access to energy, and perception of climate shocks are the major determinants. Further, the coefficient of interaction between landholding and credit availability on the decision to adopt CSA is positive. Thus, agricultural policies to improve institutional support, such as subsidies on farm machinery, extension support, credit facility, and field demonstration of technologies, are crucial to upscale CSA adoption in the region. © 2022