Faculty Publications
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Publications by NITK Faculty
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Item Scientific Mapping of Gender in Sustainable Tourism Research: A Bibliometric Approach(Emerald Publishing, 2025) Talawar, A.; Sheena, S.The intersection of gender and sustainability in tourism research has gained significant attention across academic research and policymaking, focusing on Sustainable Development Goals (SDGs) that are closely aligned with the United Nations SDGs, particularly gender equality (SDG 5) and responsible consumption and production (SDG 12). Gender plays an important role in driving sustainable transformation in the tourism sector, influencing cultural and environmental conservation and socioeconomic aspects. This chapter discusses a bibliometric analysis of articles focusing on gender and sustain-ability in tourism research to elucidate publication trends, identify influential journals and prominent authors, and uncover key research themes and emerging hotspots of research trends. The Bibliometrix R package was employed to analyze 438 research articles selected from the Scopus database between the period 2015 and 2024. The findings indicated an increasing trend in publications, with a wide distribution of publications across numerous journals. Further, the Journal of Sustainable Tourism was the most influen-tial, and countries like Spain, China, and the United States have made noteworthy contributions in the area. India ranks the highest in single-country publications (SCP), indicating a notable emphasis on region-specific research. Meanwhile, the United States and China lead in the multiple-country publications (MCP), indicating higher international collaborative research efforts. Furthermore, the findings emphasize that gender-inclusive policies are essential to fostering innovation, advancing leadership roles, and promoting corporate sustainability and entrepreneur-ship within the tourism sector. Finally, gender-specific strategies are imper-ative for achieving sustainable transport and driving socioeconomic transformation, highlighting the need for tailored gender-sensitive strategies for sustainable tourism development. © 2026 Dhishna Pannikot. All rights reserved.Item Recent Technological Developments in the Tourism Industry: A Bibliometric Analysis(Springer Science and Business Media Deutschland GmbH, 2024) Talawar, A.; Sheena, S.; Alathur, S.The tourism industry has witnessed substantial technological advancements in recent years because of the rapid growth of information and communication technologies (ICT). Previous literature indicates that most of the research has been focused on comprehending the application of various technologies in the tourism sector and their impact on consumer behavior. However, no bibliometric studies are undertaken to analyze the relevant publications, the effect of technology and the emerging trends in technology within the tourism industry. This study aims to conduct a bibliometric analysis to explore and evaluate these developments. Therefore, the study performed a bibliometric analysis of 1430 published research articles from the Scopus database for the period 2018–2022. The bibliometric analysis involved a performance analysis and science mapping of the publications using the Bibliometrix R package software. The results indicate an increasing trend in publications and the year 2022 recorded the highest number of articles published. The study found that Law R., Buhalis D., and Gretzel were the most productive authors in the last five years. Moreover, the analysis showed that the top ten journals accounted for one-third of the total publications. The conceptual structure indicated that the well-developed topics are represented by keywords such as innovation, Covid-19, tourism development, and destinations. Furthermore, the intellectual structure revealed three unique clusters indicating the theoretical foundations within tourism research, smart tourism and value co-creation in tourism. Finally, this study will benefit academicians and tourism marketers to gain insights into technological advancements and emerging trends in tourism research. © The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd. 2024.Item The Advancements of Artificial Intelligence in Tourism and Hospitality Industry: A Bibliometric Review(Springer Science and Business Media Deutschland GmbH, 2025) Talawar, A.; Sheena, S.; Alathur, S.Technological advancements have progressed dramatically in recent times, with artificial intelligence (AI) emerging as a disruptive force reshaping various industries worldwide. AI has revolutionized multiple sectors by offering enhanced customer experiences, optimized processes, and personalized services. In the tourism and hospitality (T&H) industry, AI-driven technologies such as chatbots, virtual assistants, conversational service agents, and ChatGPTs allow travelers to plan their journeys and navigate travel complexities. Due to the rapid development and growing interest in AI applications within the T&H domain, the study conducts a bibliometric analysis to investigate the recent advancements of AI research in the T&H field, identify prominent and emerging research themes, and offer future research directions. A total of 343 documents published between 2018 and 2024 were retrieved from the Scopus database and analyzed using the Bibliometrix R tool. The findings reveal a growing trend in AI research in the domain, with journals such as the “International Journal of Contemporary Hospitality Management†and “Annals of Tourism Research,†which have been influential in AI literature. Key keywords identified include robotics, machine learning, chatbots, service robots, ChatGPT, and smart tourism, highlighting AI’s diverse applications. The co-word analysis revealed several themes, such as AI-driven robotics and automation addressing COVID-19 challenges, advanced computing techniques and immersive technologies like virtual reality and augmented reality offering enriched travel experiences. Finally, bibliometric review provides new insights for tourism organizations and researchers, emphasizing the transformative impact of AI advancements in T&H research. © The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd. 2025.Item Assessing the moderating effects of involvement on tourist attitudes and intentions through virtual reality applications(Emerald Publishing, 2024) Talawar, A.; Sheena, S.; Alathur, S.Purpose: This paper aims to evaluate the impact of various preview modes on tourist attitudes and intentions to visit a destination based on consumers’ level of involvement in travel decision-making. Design/methodology/approach: The study was conducted as a between-subjects one-factor [preview mode: static images vs 360-degree tour vs virtual reality (VR) mode] in a laboratory experiment setup to examine how consumers with different levels of involvement in travel decision-making respond to destination marketing toward three different preview modes. Findings: The findings indicated that VR preview mode highly influences tourist attitudes and visit intentions toward a destination compared to static images and 360-degree tours. This effect is more significant among participants with higher levels of customer involvement. Finally, the results from the study offer empirical evidence of the effectiveness of VR in shaping user behavior compared to traditional preview modes. Research limitations/implications: The limitations are using a non-probability sampling method, a small sample size and affordable mobile-compatible VR headsets. Practical implications: This study offers empirical evidence on the effectiveness of VR in shaping tourist behavior compared to traditional preview modes. It helps destination marketers develop appropriate strategies for promoting tourist destinations. Originality/value: The novelty of this paper lies in understanding the effectiveness of VR in shaping tourist behavior with different levels of customer involvement in travel decision-making. © 2024, Emerald Publishing Limited.Item Advancements of virtual reality in tourism and hospitality research. A hybrid review using the TCCM framework(Routledge, 2025) Talawar, A.; S, S.; Alathur, S.This paper aims to explore the advancements in VR research within tourism and hospitality industry using a hybrid review approach combining bibliometric analysis and TCCM framework. The study uncovers the past, present, and emerging research themes in the field, with most studies grounded in theoretical foundations (T); it presents eleven distinct contexts of VR applications (C); and indicates VR experiences mostly enhance behavioral intentions to visit (C); quantitative approaches, such as surveys and experiments are preferred over qualitative methods (M). Finally, this study proposes a conceptual model and nomological network, along with directions for future research through the TCCM perspective. © 2024 Asia Pacific Tourism Association.
