Faculty Publications

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    Women Empowerment Through Social Media: Insights from India
    (Springer, 2020) Pai, R.R.; Alathur, S.
    In recent times, social media has been used by people to participate in a particular event and has resulted in the generation of a large amount of data online. These data can be helpful for the decision-maker in promoting and devising necessary policies at the right time. The purpose of this paper is to understand the peoples’ sentiments and emotions about a recent social movement. Based on the result and analysis, the possible inferences have been presented. © Springer Nature Singapore Pte Ltd 2020.
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    Mobile health system framework in India
    (Association for Computing Machinery, 2019) Pai, R.R.; Alathur, S.
    The healthcare system in India has been progressive with the specific health policies evolved over a period of time. Currently, it is in a phase of incorporating mobile technology into healthcare service delivery (i.e., mobile health) to make it a patient-centric model for managing acute, chronic, and preventive health conditions. This provides authentic interactions between the patient/user and the healthcare professionals for seeking health communication and information during emergencies and disaster conditions. However, there exists a great challenge in integrating mobile health solutions within the existing system and acceptance among the individuals, as the patient data is primarily collected through sensors and while the interventions are connected electronically. With this aim, the present research by using qualitative interviews (among residents and technology entrepreneurs) attempts to propose a provenance framework for the mobile health system in India. It also highlights its strengths and weakness and delineates components identified from qualitative interviews for describing the proposed provenance framework. © 2019 Association for Computing Machinery.
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    Determinants of mobile health application awareness and use in India: An empirical analysis
    (Association for Computing Machinery, 2020) Pai, R.R.; Alathur, S.
    Purpose-To examine the influence of mobile health in improving health service delivery in India. With this aim, the current research examines the role of individuals' cognitive factors, characteristics of mobile-service, and health-related behaviour from a technology viewpoint towards awareness and use of mobile health applications. Design/methodology/approach-Quantitative approach has been used with data being collected both online and offline through structured questionnaires. The factors for determining variables for awareness and use were prepared based on technology acceptance and health belief literature. A sample size of 528 responses was analysed using structural equation modelling. Findings-Mobile service enabled empowerment and health information orientation were found to have a direct influence on awareness and use. Originality/value-Earlier studies on mobile health relating to India explains its importance in health service delivery and were adequate in explaining individuals' cognitive factors, characteristics of mobile-service, and health-related behaviour from a technology viewpoint on awareness and use. Therefore, the current study attempts to establish relationships between these factors for measuring awareness and use. Drawing on the statistical inferences, the implication has been recommended. © 2020 ACM.
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    A review of mobile health applications and its use phases
    (Inderscience Publishers, 2021) Pai, R.R.; Alathur, S.
    The use of mobile and wireless devices in healthcare plays a vital role in transforming health service delivery for patients and physicians across the globe. These devices are mainly driven because of rising healthcare costs and demand from the patients for diagnosing, treatment and care. Initiatives from the government and private companies have already started for developing mobile health interventions in the low resource setting areas. Yet, there has been less adequate reviews about mobile health applications across patients' use-phases. This paper provides a comprehensive review of mobile health applications across patients' use-phases. It reviews the most significant research articles and proposes variables that can be used for testing its significance among the people of low- and medium-income countries. It also emphasises the challenges involved in the successful deployment of mobile health applications which help in identifying the current state of research thereby establishing an agenda for future research direction. © © 2021 Inderscience Enterprises Ltd.
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    Assessing mobile health applications with twitter analytics
    (Elsevier Ireland Ltd, 2018) Pai, R.R.; Alathur, S.
    Introduction: Advancement in the field of information technology and rise in the use of Internet has changed the lives of people by enabling various services online. In recent times, healthcare sector which faces its service delivery challenges started promoting and using mobile health applications with the intention of cutting down the cost making it accessible and affordable to the people. Objectives: The objective of the study is to perform sentiment analysis using the Twitter data which measures the perception and use of various mobile health applications among the citizens. Methods: The methodology followed in this research is qualitative with the data extracted from a social networking site “Twitter” through a tool RStudio. This tool with the help of Twitter Application Programming Interface requested one thousand tweets each for four different phrases of mobile health applications (apps) such as “fitness app” “diabetes app” “meditation app” and “cancer app”. Depending on the tweets, sentiment analysis was carried out, and its polarity and emotions were measured. Results: Except for cancer app there exists a positive polarity towards the fitness, diabetes, and meditation apps among the users. Following a system thinking approach for our results, this paper also explains the causal relationships between the accessibility and acceptability of mobile health applications which helps the healthcare facility and the application developers in understanding and analyzing the dynamics involved the adopting a new system or modifying an existing one. © 2018 Elsevier B.V.
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    Assessing awareness and use of mobile phone technology for health and wellness: Insights from India
    (Elsevier B.V., 2019) Pai, R.R.; Alathur, S.
    Purpose: The purpose of this study is to determine the awareness and use of mobile phones and applications for health service delivery among technical students, working staff, medical students, and health professionals of India. Design/methodology/approach: A cross-sectional study was conducted with a sample size of 386 students, working staff, and health professionals of engineering and medicine using structured questionnaires and the data were analyzed. Findings: Most of the responses are female (50.25%) of age 18–25 (48.44%). However, respondents have used mobile phones for managing menstrual cycles and chronic/lifestyle diseases. Moreover, the degree of awareness and familiarity about the term “mobile health” was found to be more among technical students and working staff (55.17%) than medical students and health professionals (44.82%). Statistical results also revealed that awareness about the use of mobile phone for health-related components was found to be significant except for health awareness and education, and medication adherence and refilling. Further, about mobile health applications use, there exists a significant association between the study groups for the self-management applications of cancer, cholesterol, heart diseases, and stroke. Conclusion: The study recommends to improve peoples’ awareness and familiarity about the use of mobile phone for managing health and service delivery. This can be achieved with the help of health professionals as most of the people prefer personal visits than through mobile interventions. Moreover, peoples’ socio-demographic factors, perception about the device, and health information also play an important role in using mobile health applications for health service delivery. © 2019 Fellowship of Postgraduate Medicine
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    Predicting mobile health technology acceptance by the Indian rural community: A qualitative study
    (IGI Global, 2019) Pai, R.R.; Alathur, S.
    To investigate factors that influence mobile health technology and application acceptance for health service delivery in India. The paper identifies a technology acceptance model that can be limited to the Indian rural populations. The data is collected from 60 semi-structured interviews with rural populations, including doctors. Contents of these phases were transcribed, and quotes are presented constituting a proposed technology acceptance model. Findings indicate that people in the rural community have mobile phones and are mainly used to communicate by phone calls their relatives, friends, and family members. The study also revealed that a lack of knowledge, mobile literacy, trust, social influence, individual cognitive factors, and technical infrastructure were found to influence mobile phone use for health activities. Triangulating the findings from the literature and interview, the study has identified a set of interrelated acceptance factors that the authors proposed as mobile health technology acceptance model for the rural community of India. © © 2019, IGI Global.
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    Determinants of individuals’ intention to use mobile health: insights from India
    (Emerald Group Holdings Ltd., 2019) Pai, R.R.; Alathur, S.
    Purpose: This study aims to examine the determinants of mobile health technology and applications use intention. The factors are delineated from prior literature and theories of individual traits and adoption characteristics, technology acceptance and health belief. Design/methodology/approach: Data from 409 respondents were collected from Indian participants through a questionnaire survey. The construct “use intention” was measured using individual traits to mobile services, subjective norm, health consciousness, awareness and perceived usefulness, and the model was tested. Findings: The study found that mobile health technology and the applications awareness and personal innovativeness influence intention to use. Originality/value: Previous studies have often looked at technology adoption and acceptance models separately and are less adequately discussed in the Indian context. The components that determine mobile health technology and the applications’ acceptance by literature and theories of individual traits and adoption characteristics, technology acceptance and health beliefs were also inadequately discussed. The significant contribution of this research also includes policy recommendations for improving mobile health acceptance in India. © 2019, Emerald Publishing Limited.
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    Social media games: Insights from Twitter analytics
    (Inderscience Publishers, 2020) Pai, R.R.; Alathur, S.
    The addiction to online games and chat rooms has created a negative impact on human health by increasing the level of stress, anxiety, and aggression. Social media games are the one which was taken over various forms of engagement in the recent years with a greater number of reported evidence and deaths of youth population across the world. Many people had posted their emotions about this game in all social media, which had created a large amount of data. In this paper, we had tried to study the sentiment of the people by extracting 4,429 tweets. The results of the analysis indicate that the peoples' perception towards this game is progressing in a positive direction due to the various policy implementations and controlling mechanisms supporting people from self-harm practices. Following a complex adaptive system approach for our results, this paper also explains the causal relationships between various components of isolation and problematic content on self-harm practices. © 2020 Inderscience Enterprises Ltd.
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    Bibliometric Analysis and Methodological Review of Mobile Health Services and Applications in India
    (Elsevier Ireland Ltd, 2021) Pai, R.R.; Alathur, S.
    Purpose: The purpose of this research is to analyze the literature published on mobile health (mHealth) in the Indian context. It also reviews the most important research works and presents various methodologies adopted by the researchers in this domain. Design/methodology/approach: The SciVerse SCOPUS database was used for extracting the literature on mobile health. The study used articles published between January 2008 to 28th June 2019. The keyword used is ‘mHealth’ and journal articles with studies or interventions carried out in India were selected for bibliometric analysis and methodological review. Findings: For the keyword search, a total of 7,874 documents have been extracted, of which only 158 have been considered for the analysis. There is an exponential increase in the number of publications from the year 2015 to 2019. The keywords used for representing their articles have been grouped as mobile health devices, gender and age groups, system and software, health and disease condition, management, evidence-based practices (outcome), methods, and importance of the study. The journal PLOS One (87) has the highest number of citations, followed by The Lancet (63). The bibliometric analysis of the literature revealed seven clusters classified as individual's individual's mobile health applications adoption characteristics, need for mobile health and its governance, mobile phone application with the internet of things based framework for healthcare monitoring, mobile health for primary healthcare systems, authentication and security protocol for mobile healthcare, development and experimentation of mobile health application, and development and mobile health for adherence support intervention. Originality/Value: The study contributes in analyzing the bibliometrics and provides a methodological review for the journal articles published on mobile health. Previous articles considered systematic analysis of the bibliometric for mHealth, and mobile technology but less adequately discussed specifically towards Indian context which this study has embraced. © 2020 Elsevier B.V.