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Author: search.filters.author.Dhaigude, S.A.

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    Gender Dynamics in Social Commerce: Shaping Platform Preferences and Shopping Behavior
    (Emerald Publishing, 2025) Dhaigude, S.A.; Mohan, B.C.
    This study explores the role of gender in shaping social commerce (SC) shopping behavior and outlines five key propositions. As SC platforms like Instagram, Facebook, YouTube, Snapchat, TikTok, and WhatsApp gain prominence, understanding how gender impacts consumer preferences, engagement, and purchasing decisions is crucial for businesses and mar-keters. The study proposes five key propositions based on the literature review to understand better how gender dynamics affect consumer behavior in the evolving SC landscape. © 2026 Dhishna Pannikot. All rights reserved.
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    Customer experience in social commerce: A systematic literature review and research agenda
    (John Wiley and Sons Inc, 2023) Dhaigude, S.A.; Mohan, B.C.
    Social commerce (SC) is an upcoming trend that has changed the online shopping experience by allowing e-retailers to develop long-term relationships with customers and increase sales. Empowered by Web 3.0, SC offers many-to-many interactions, enhancing the quality and quantity of social interaction related to the seller–customer, information searches, and product/service delivery. The customer experience (CEX) has been well developed both in the online and offline contexts. However, limited attention has been paid to examining CEX in the SC setting. This study aims to conduct a systematic review of the literature to develop a conceptual framework exploring both the antecedents and consequences of CEX in the SC setting. In the process, we make three significant contributions to academia and practice. First, the study contributes to our understanding of CEX in the context of SC. Second, it proposes a conceptual framework by identifying antecedents of CEX and potential consequences using the consumer culture theory. Finally, it highlights a subject relevant to academia and practice while proposing recommendations for further research. © 2023 John Wiley & Sons Ltd.
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    Logistics Service Quality in Online Shopping: A Bibliometric Analysis
    (Routledge, 2023) Dhaigude, S.A.; Mohan, B.C.
    This paper outlines the main areas and latest developments of logistics service quality (LSQ) in the context of business to consumer (B2C) online shopping and proposes future research directions. More specifically, this paper has three objectives: What is the status of research of LSQ in B2C e-tailing? Which themes involving the field are the most popular among scholars? What are the possibilities for future research? This study examined a sample of 177 papers from the Scopus and ISI Web of Science databases to find research activity on LSQ in B2C online shopping between 2001 and early 2021 using bibliometric analysis. The methodology involves selecting, analyzing, and classifying 177 papers into authors, journals, time, focus areas, keywords, country, citation, co-citation, and thematic distribution analysis. Four major themes have emerged, LSQ for integrating traditional retail with omnichannel retail; LSQ and inventory management; LSQ and supply chain collaboration and LSQ transformation to E-LSQ. It gives researchers and scholars information to help them work on new developments of LSQ in B2C e-tailing and create strategies, models, and structures for increasing firm performance and customer satisfaction. © 2021 Taylor & Francis Group, LLC.
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    Customer Experience in Social Commerce: Thematic and Intellectual Structure Mapping Using Bibliometric Analysis
    (Taylor and Francis Ltd., 2024) Dhaigude, S.A.; Mohan, B.C.
    The customer experience (CX) in Social Commerce (SC) as a research area gained momentum in two decades after scholars discovered its influential role in loyalty, repurchase intention, competitive advantage, and overall firm performance. Importantly CX, despite being a frequently studied topic, a thorough bibliometric study of the CX construct in the context of SC has never been studied; we look to cover this lacuna in literature. Specifically, this study aims to use bibliometric evaluation to gain a comprehensive interpretation of CX in the SC context. We collated one hundred sixteen articles from Scopus and Web of Science. Then, we combined bibliographic coupling and keyword analysis to map the scientific evolution of the CX construct in SC. We found five clusters using a bibliographic coupling, following a meticulous content analysis; they included: (1) CX and group buying, (2) CX and Swift guanxi, (3) CX and information support, (4) CX and emotional support, and (5) CX and Impulse buying. We believe that the findings would be helpful for decision-makers and policymakers who desire to improve their understanding of CX in SC, in addition to scholars working in the SC field. © 2022 Taylor & Francis Group, LLC.