Faculty Publications
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Item Women Empowerment Through Social Media: Insights from India(Springer, 2020) Pai, R.R.; Alathur, S.In recent times, social media has been used by people to participate in a particular event and has resulted in the generation of a large amount of data online. These data can be helpful for the decision-maker in promoting and devising necessary policies at the right time. The purpose of this paper is to understand the peoples’ sentiments and emotions about a recent social movement. Based on the result and analysis, the possible inferences have been presented. © Springer Nature Singapore Pte Ltd 2020.Item Assessing mobile health applications with twitter analytics(Elsevier Ireland Ltd, 2018) Pai, R.R.; Alathur, S.Introduction: Advancement in the field of information technology and rise in the use of Internet has changed the lives of people by enabling various services online. In recent times, healthcare sector which faces its service delivery challenges started promoting and using mobile health applications with the intention of cutting down the cost making it accessible and affordable to the people. Objectives: The objective of the study is to perform sentiment analysis using the Twitter data which measures the perception and use of various mobile health applications among the citizens. Methods: The methodology followed in this research is qualitative with the data extracted from a social networking site “Twitter” through a tool RStudio. This tool with the help of Twitter Application Programming Interface requested one thousand tweets each for four different phrases of mobile health applications (apps) such as “fitness app” “diabetes app” “meditation app” and “cancer app”. Depending on the tweets, sentiment analysis was carried out, and its polarity and emotions were measured. Results: Except for cancer app there exists a positive polarity towards the fitness, diabetes, and meditation apps among the users. Following a system thinking approach for our results, this paper also explains the causal relationships between the accessibility and acceptability of mobile health applications which helps the healthcare facility and the application developers in understanding and analyzing the dynamics involved the adopting a new system or modifying an existing one. © 2018 Elsevier B.V.Item Social media games: Insights from Twitter analytics(Inderscience Publishers, 2020) Pai, R.R.; Alathur, S.The addiction to online games and chat rooms has created a negative impact on human health by increasing the level of stress, anxiety, and aggression. Social media games are the one which was taken over various forms of engagement in the recent years with a greater number of reported evidence and deaths of youth population across the world. Many people had posted their emotions about this game in all social media, which had created a large amount of data. In this paper, we had tried to study the sentiment of the people by extracting 4,429 tweets. The results of the analysis indicate that the peoples' perception towards this game is progressing in a positive direction due to the various policy implementations and controlling mechanisms supporting people from self-harm practices. Following a complex adaptive system approach for our results, this paper also explains the causal relationships between various components of isolation and problematic content on self-harm practices. © 2020 Inderscience Enterprises Ltd.