Browsing by Author "Ramachandran, K.K."

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    Augmented and Virtual Reality (AR/VR) in Marketing: Developing Immersive Client Experiences to Increase Engagement
    (Institute of Electrical and Electronics Engineers Inc., 2023) Sheena, u.; Muhammed, S.M.; Ramachandran, K.K.; Hasbullah, N.N.; Anute, N.; Muralidhar, L.B.
    This empirical study explores how Augmented and Virtual Reality (AR/VR) can revolutionize marketing, emphasizing the production of immersive customer experiences that boost engagement. The study highlights how the lack of a personal touch in online interactions discourages consumers from making a purchase while demonstrating how experiential technology can assist in breaking through this barrier. The study, which examines global trends, shows that the AR market is growing significantly and is expected to reach USD 65,323.4 million by 2028 at a 30.9% CAGR. Recognizing AR and VR applications, identifying integration challenges, and investigating upcoming technological advancements are some of the goals. The influence of augmented reality on consumer interaction, the function of AR-based apps in digital shopping, alongside the structured approach to consumer innovation are all highlighted in the literature review. Quantitative surveys, qualitative interviews with marketing experts, alongside ethical issues in AR/VR marketing are all part of the methodology. Results show that immersive technologies have a positive impact on customer engagement, and also that there is a significant relationship between the lengths of interaction alongside the intention to buy. Virtual clothes rooms, product demonstrations, self-help support, client feedback, and incorporated games are some of the applications that have been investigated. Regulatory concerns, content creation, installation costs, and other integration-related issues are mentioned as challenges. Future developments in virtual reality technology in addition to consumer acceptance are expected. The paper comes to the conclusion that, in spite of obstacles, AR/VR gives businesses a competitive edge by fostering stronger customer relationships and providing realistic experiences. © 2023 IEEE.
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    Examining ChatGPT's Impact: Challenges, Opportunities, and Future Directions for Enhancing Educational Experiences
    (Springer Science and Business Media Deutschland GmbH, 2024) Ravindar, B.; Ramachandran, K.K.; Bansod, S.P.; Sheena, u.; Joy, V.; Muhammed, K.M.
    ChatGPT, a natural language processing giant whose generation goes as GPT series, has caught the eye of educators because it can converse in language understood by humans and because of its skills to infer meaning. The research results evince that introduction of ChatGPT disrupts the mechanism of people getting access to the data in its nature. It has substantially diminished obstacles to joint work among multiple disciplines and information has never been so accessible before. This is the dawn of a different era of Digital Age that probably has the power to reconstruct people's lives. It will turn out that ChatGPT will be one of the factors that will change the face of education too. It can be by cutting and sowing between the dangers and positive sides of technology, so that education survives and prospers. This paper offers a summarizing approach of the major research outlined in order to determine the working fundamentals of ChatGPT, its pedagogical ramifications, and the predictions of its future usage. This text is meant for educators and academics who want more knowledge about the consequences and possible uses of ChatGPT for education; they will gather some helpful information. © The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd. 2024.