Browsing by Author "Muhammed, K.M."

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Brand Rejuvenation: The Effects of Hypothetical Brand Extensions on Existing Brands
(IGI Global, 2022) Muhammed, K.M.; Sheena, u.
The dwindling competition for shelf space in retail stores added with high advertising costs gave FMCG sectors an opportunity for brand extensions and maximizing their profits. In such a scenario, though the value of brand could not be undermined from a consumer perspective, the complexities of its management determining the various contributing factors for new extension success, and the attitude of retailers and consumers towards new products or extensions based on various variables need to be pragmatically considered. The data were collected from 360 retailers and 360 consumers from the four major cities of South India. Review of the literature on management of brands pointed to several important variables. In this context, discriminant analysis was applied to assess the responsiveness of retailers and consumers towards the various factors affecting the success of brand extensions. Nevertheless, the present study may throw light on the effect of hypothetical brand extensions on their core brands of FMCGs in India. © © 2022, IGI Global.
Effective governance through quality in healthcare organizations: An empirical study
(Serials Publications serialspublications@vsnl.net, 2017) Muhammed, K.M.; D'Souza, S.; Sheena, u.
Conventional methods of quality audit, accreditation and awards are the key aspects of governance in delivering performance excellence. Governance needs to be encouraged and measured through the organisational excellence models. This paper makes an attempt of Malcolm Baldrige National Quality Award criteria (MBNQA) to measure and evaluate performance in the healthcare system. A total of 150 scale items were used to measure the constructs in the research framework. The model fit was determined through factor analysis, regression analysis, and coefficient parameter estimates. A total of 360 administrative executives were considered using purposive sampling technique from case healthcare organisations. The performance gap analysis revealed most of the pubic healthcare shown below average performance. There was a significant relationship between MBNQA dimensions. Further, the study indicated the presence of one type of strategic determinants fit to compensate for deficiencies in other. The study highlights healthcare organisations has potential implications to embracing quality management system, perform Strategic thinking and overcome issues of Governance. © 2017 Serials Publications Pvt. Ltd.
Examining ChatGPT's Impact: Challenges, Opportunities, and Future Directions for Enhancing Educational Experiences
(Springer Science and Business Media Deutschland GmbH, 2024) Ravindar, B.; Ramachandran, K.K.; Bansod, S.P.; Sheena, u.; Joy, V.; Muhammed, K.M.
ChatGPT, a natural language processing giant whose generation goes as GPT series, has caught the eye of educators because it can converse in language understood by humans and because of its skills to infer meaning. The research results evince that introduction of ChatGPT disrupts the mechanism of people getting access to the data in its nature. It has substantially diminished obstacles to joint work among multiple disciplines and information has never been so accessible before. This is the dawn of a different era of Digital Age that probably has the power to reconstruct people's lives. It will turn out that ChatGPT will be one of the factors that will change the face of education too. It can be by cutting and sowing between the dangers and positive sides of technology, so that education survives and prospers. This paper offers a summarizing approach of the major research outlined in order to determine the working fundamentals of ChatGPT, its pedagogical ramifications, and the predictions of its future usage. This text is meant for educators and academics who want more knowledge about the consequences and possible uses of ChatGPT for education; they will gather some helpful information. Â© The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd. 2024.